Moving You Forward

About the Project 

We're exploring ways to manage traffic congestion and make sustainable transportation trips more attractive and accessible. 

As part of building a sustainable and resilient transportation system in Guelph, the City is developing Moving You Forward, a Transportation Demand Management (TDM) Action Plan. The goal of the Action Plan is to reduce traffic congestion at peak times and support greater use of affordable and sustainable travel options for people who live, visit, commute, and travel through Guelph. 

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What does ‘Transportation Demand Management’ mean?

Transportation Demand Management (TDM) is an approach used for managing transportation systems that aims to reduce traffic, particularly in commuter peak hours, by influencing how, when, and where people travel. An effective TDM program can reduce congestion and shift more trips to sustainable options like walking, cycling, and taking transit.

Why is the City working on this project?

Guelph is growing, and our transportation system must adapt to the changing needs of our city. From 2021 to 2051, Guelph’s population is expected to grow by 40 per cent. This project is an important part of supporting this growth and meeting the goals of the City’s Transportation Master Plan to provide a sustainable and resilient transportation system in Guelph for the next 30 years. To manage traffic congestion in the city, we want to encourage more trips by non-auto modes. The Action Plan will help more residents and employees to access affordable transportation options such as walking, cycling, public transit or ridesharing to travel around Guelph.

In addition to managing traffic congestion Initiative 8: Parking reduction, the Action Plan also supports Initiative # 8 of the Housing Accelerator Fund; Parking reduction. By helping reduce the number of cars on Guelph roads, we can keep traffic moving and support community sustainability.

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